GeoMarketing

Location-Based Decision Support System

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GeoMarketing empowers businesses with efficient market management across a broad spectrum—from production to distribution, competitor analysis to segmentation.

With GeoMarketing, businesses can visualize opportunities live on the map, analyze them, reach potential customers, and accelerate their marketing strategies.

Questions like “Where am I?” and “Where should I be?” find their answers in the vast possibilities of GeoMarketing!

Detailed Information about GeoMarketing

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Slide 1

Competitor and Demographic Tracking

• Visualize Başarsoft POI data on the map to evaluate your competitive conditions and gain strategic spatial advantages.
• Analyze your data based on your business strategies, local competition conditions, and demographic structure of your target audience.
• Shape your business decisions based on the dynamics of the market.

The Value GeoMarketing Adds to Its User

Strategic Planning
and Decision Support

Accurate Location Strategies
with Competitor and Market Analysis

Efficiency and
Business Optimization

Data-Driven
Accurate Decisions

Access to Başarsoft's Up-to-Date
and Comprehensive Data Sets

Increased Business Performance
with Spatial Business Intelligence

GeoMarketing Mobile

The power of spatial business intelligence is also at your fingertips in your field operations with the GeoMarketing Mobile application!

Data Viewing and Editing

  • • Easily view and edit your data on the map with the mobile application.
  • • Synchronize the point and polygon data you added with the web application effortlessly.
  • • Effectively control and manage your data by reporting added data from the web application.

Field Tracking

  • • View and track the points visited by your field team on the map.
  • • Record visit durations and analyze your visits to improve field performance.

Coverage Analysis

  • • Perform distance and time-based coverage analysis for vehicles and pedestrians.
  • • Create more efficient working strategies with the power of geographic data.

Live Location Tracking

  • • Track your live location on the map in real-time.

Efficiency

  • • Optimize your fieldwork by querying POI data.
  • • Manage your data with layer management based on permissions and accelerate your field processes.

References

GeoMarketing F.A.Q.

Can I host the application on my own servers?

The application is suitable for use in both cloud and on-premise environments.

What data do the data sets in the application consist of?

Our datasets consist of POI data, demographic and SES (Socio-Economic Status) data, road data, administrative boundary data, historical traffic data.

Can I upload my own data?

You can upload your own point and region data to the application and conduct analyses. You can make your numerical data meaningful with POI data, demographic and socio-economic status data, and numerical data.

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